Charlatans Paradise — MTB Brand & Merchandise

Men's t-shirt mockup showing the Bunny Hop design on product

Charlatans Paradise is a mountain-biking brand I designed from concept through execution. The collection includes apparel designs across multiple products — t-shirts, jerseys, all-over prints — with artwork ranging from botanical patterns (“Wings & Ferns”) to bold graphic statements (“Bunny Hop”, “Trail Speed”).

The work spanned the full pipeline: concept → production-ready artwork → product mockups → web-shop delivery. Twelve-plus distinct designs, from minimal badge-style marks to complex multi-layer illustrations.

Bunny Hop t-shirt illustration with a mountain-biking theme — Bunny Hop — primary apparel design

Trail Speed graphic with bold typography and MTB imagery — Trail Speed — typography-driven design

Wings and Ferns botanical illustration — Wings & Ferns — all-over print pattern

Cycle of Life flat-lay product shot — Cycle of Life — product photography

Brand hero